Built from real emails
Every teardown starts from actual captured sends — subject lines, timing, and all.
We map the money flows
Welcome, cart rescue, win-back — coverage and timing, flow by flow.
90 days observed
Long enough to see cadence, seasonal pushes, and list fatigue.
Graded per category
Design, welcome, cart rescue, win-back, cadence, personalization.
The first teardowns are in the lab.
We’re grading the first batch of DTC email programs now. Subscribe below and they’ll land in your inbox the Sunday they publish.
The Sunday send
New teardowns land here first.
One brand graded every week, plus the playbook worth stealing from it.